Why landing pages end up split across two tools
Growth teams want to ship variants in hours. Gatsby makes that easy. WordPress owns the blog, the forms and the tracking. Keeping the two in sync is where the friction starts.
Converting the page as-is
Conversion rates depend on details that hand-porting quietly damages: button weight, spacing rhythm, the exact timing of a reveal. Capturing the rendered page keeps generated image placeholders and GraphQL-sourced content intact, so the version that tested well is the version that ships.
- Open the page you want to convert in Chrome.
- Click the Themify extension icon in the toolbar.
- Press Generate theme and wait for the capture to finish.
- In wp-admin, go to Appearance → Themes → Add New → Upload Theme.
- Upload the .zip, activate it, and the page is live on WordPress.
Wiring up forms and tracking
After activation, point form endpoints at your WordPress form handler or keep the existing third-party endpoint. Re-check that analytics, pixels and consent banners fire on the new domain.
- Form action endpoints
- Thank-you and redirect URLs
- Event tracking on primary CTAs
- Consent management on the new origin
Running variants
Keep iterating in Gatsby and re-convert when a variant wins. The workflow is quick enough to treat as part of the test cycle rather than a release event.
Frequently asked questions
- Can I use a Gatsby landing page as a WordPress theme?
- Yes. The converted page becomes the theme's entry template and renders as the page it always was.
- Do my forms keep working?
- Client-side markup is preserved; point the submission endpoint at whatever handler you want to use on WordPress.
- Can I A/B test after converting?
- Yes, using any WordPress-side testing plugin or your existing analytics tooling.