Why this conversion is different
A conversion brief usually contains two very different jobs: reproducing the design in a theme, and integrating it with WordPress content and plugins.
The first job is mechanical and is where most of the invoiced hours go. The second requires a person who understands the project.
Separating them lets you pay for judgement instead of paying for template splitting.
How it works, step by step
1. Outsourced route
Write a brief, agree a quote, wait for a slot, review the build, request revisions where the design drifted, then pay per site.
2. Themify route
Generate the theme yourself in about a minute, install it, and see the result the same day at a fixed monthly cost.
3. Hybrid route
Generate the theme, then hire a developer for the WordPress-specific work only. The brief becomes smaller, cheaper and easier to review.
What gets converted — and what doesn't
Converted
- Turnaround: minutes vs days or weeks
- Cost: 9-99 $ per month vs a per-project quote
- Fidelity: rendered capture vs a rebuild that needs review
- Content modelling: not included vs included
- Revisions: regenerate freely vs a revision round per change
Not converted
- Strategic decisions about the content structure
- Ongoing maintenance and support
- Custom plugin development
A real example
Before
A quote of several days' work to convert an approved twelve-page site to a WordPress theme.
After
The theme generated in-house the same day, with a developer booked for two days of integration instead of a full build.
The mechanical translation is automated; the paid expertise is aimed at the parts a tool cannot decide.
Benefits
- Predictable cost across many sites
- No waiting for a build slot
- The design that was approved is the design that ships
- You can still bring in a developer for the parts that need one
Limits to know before you start
- A tool cannot advise on content architecture
- Complex or bespoke builds still need a professional
- Support and maintenance remain your responsibility
Frequently asked questions
Will a developer still be needed?
Often yes, but for a much smaller brief: menus, custom fields, forms, performance and any bespoke feature.
Is the quality comparable?
For visual fidelity the generated theme is very close to the original, because it is captured from the rendered page. For content architecture a developer is still ahead.
What if the design changes?
Regenerate the theme from the updated page. There is no revision round and no new quote.

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